2013Realogy Headquarters, Madison, USA

Repositioning and transformation of an existing office building.

175 Park Ave Madison NJ 2013 (123).JPG

175 Park Avenue, Madison, New Jersey USA

The Hampshire Companies Corporate, Office, Repositioning + Transformation

It is one of the most vexing challenges in today's real estate industry - antiquated, functionally obsolete commercial buildings. 175 Park Avenue offers an exemplary creative solution, transforming an inhospitable 'black box' call center into a model workplace environment.

Terracotta is being used to create an aesthetic sympathetic to the surrounding vegetation.

Two different glazes for the columns, with a certain robustness, the male version. And a yellowish with a richness to it and a refined feel, a female feel.

KPF, New York


Glaze design interior and exterior

  • Assignment & Research

    The glaze for the baguettes: warm, gold, bronze, rich - to pick up the copper qualities of the building glass.

  • Research

    Two different glazes for the columns. In collaboration with Boston Valley Terra Cotta

  • Production

    by Boston Valley Terra Cotta, USA

"At 175 Park Avenue, Boston Valley Terra Cotta and Christine Jetten allowed KPF to explore exciting glazed elements that defined the project’s iconic architectural features. This successful collaboration elevated the building quality as a whole. "

Hugh Trumbull, KPF
rendering - KPF New york

rendering - KPF New York

rendering - KPF New york

rendering - KPF New York


  • MIPIM Best Refurbished Building, Bronze Medal 2014
  • AIA New York State Design Award 2014
  • AIA New Jersey Honor Award 2013
  • International Property Award, Americas: Best Commercial Development 2013