20201 Great Jones Alley | 688 Broadway

One Great Jones Alley | 688 Broadway, NoHo NYC

Studio Christine Jetten was appointed to design a custom glaze for  the vertical terra-cotta facade fins, looking for a distinctive artistic quality.

1GJA - 688 Broadway facade Dec2019 (5).bewerkt.jpg

"I want to reach out and touch this building"

Quote from Landmarks Preservation Commissioner. "New York has a rich architectural terra-cotta heritage. This ceramic can be found on a plethora of historic buildings throughout the city. Of late, terra-cotta has been experiencing e rebirth in contemporary architecture, including that of BKSK, thanks to the material'inheritent properties - specifically its malleability, infinite glazing options, environmental performance, and low toxicity. Here, traditional fabrication techniques merge with cutting-edge digital technology to create a hyper-customized terra-cotta facade." Tod Poisson, Historic Districts Council

This proposed 12-story, in the NoHo Historic District has already been hailed as a modern landmark. Its Broadway facade features an innovative terra-cotta screen facade that honors the rich masonry and cast-iron articulation of its context, yet it is unabashedly modern.

from: '688 Broadway a huge hit with landmarks Commission', Curbed NY, Oct 10 2012


"The artistic sensibility is what Christine brings to the project.

We found a contemporary way by letting the facade express itself as terracotta, with the imperfections as a natural given in the terracotta production process: collaborating with what the production requires, using it for its opportunities rather than restrictions. There are strict parameters and a lot of freedom. We found a way to harness this for the facade.

It has been a fascinating process, working towards something very unique." 

George Schieferdecker, BKSK Architects, partner
  • R&D

    Studio Christine Jetten

  • 688 Broadway.3th batch 2013 (11).JPG
  • 688 Broadway.3th batch 2013 (19).JPG
  • glaze options

    regular meetings at BKSK's office

  • 1st batch for selection
  • refining the choice
  • 688 Broadway

    location studies

  • P1090408.JPG
  • P1090403.JPG
  • glaze refining

    in collaboration with Boston Valley Terra Cotta

  • 1st run glaze testing BVTC
  • 688 Broadway test


The primary facade on Broadway features an innovative terracotta screen that honours the rich masonry traditions of its context, yet is unabashedly modern.


  • Architizer A+ Awards 2017 special mention
  • American Architecture Prize, Winner - Architectural Design / Residential Architecture, 2017